Google & Meta Ads Specialist
Run, manage and optimize paid ad campaigns on Google Ads and Meta (Facebook & Instagram) to generate quality leads at the best cost.
Onsite
Full Time
Reply time
Within 48 hours
4
Hiring Steps
~2wk
Time to Offer
48h
We Reply
0
Ghosting
About the Role
As a Google & Meta Ads Specialist, you will be responsible for running and managing paid ad campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram). You will create campaigns, set up targeting and audiences, manage daily budgets, test different ad creatives and copy, and optimize campaigns to reduce cost per lead and improve results. You will also set up conversion tracking, monitor campaign performance daily, and share regular reports with the team. You will work closely with our design and content teams and keep up with the latest platform updates and ad best practices.
What We're Looking For
- 1+ years of hands-on experience running Google Ads (Search, Display, YouTube, Performance Max)
- Strong experience with Meta Ads Manager (Facebook & Instagram campaigns)
- Good understanding of audience targeting, retargeting, and lookalike audiences
- Experience setting up conversion tracking (Google Tag Manager, GA4, Meta Pixel)
- Ability to manage ad budgets and optimize CPL, CPA, CTR and ROAS
- Strong analytical skills and comfort with reporting and dashboards
- Knowledge of A/B testing for ad creatives, copy, and landing pages
- Google Ads / Meta Blueprint certification will be a plus
- Experience in lead generation for IT / service-based businesses is a plus
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Takes about 3 minutes — we reply to every application.
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